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National Bank Kenya: Tree Calendar

30/04/2015

They wanted to involve customers and the general public in National Bank’s tree planting initiative
which saw the bank plant over 2 million trees in 2014.

The challenge was not only to sensitize Kenyans on the merits of tree planting, but also get them to plant trees.
This gave birth to the idea: virtual trees.

They came up with a unique desk calendar design whereby a ‘new tree’ would be planted every month.

These ‘trees’ contained sensitization messages. The calendars proved  a hit in schools,
kick-starting tree planting programmes and a drive to educate rural folk on tree planting’s advantages.

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Advertising Agency:Scanad, Nairobi, Kenya
Creative Director:Inam Kazimi
Art Director:Divya Buddhdev
Copywriter:Inam Kazimi
Additional Credits:Martin Mwangi

Guest Blogger

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