Acquisitie - Automobiel - Direct Mail

The First Instant Direct Mail

21/03/2017

With a camera, laptop, printer and Porsche, Lowe Roche created the first instant direct mail piece for Pfaff Auto, Toronto.

Usually, when someone sneaks up to a rich guy’s house and drives off with a Porsche, it’s a reason to call the police. This time, it might be a reason to call an auto dealership. In a clever spin on direct mail for Toronto’s Pfaff Automotive, Canadian agency Lowe Roche photographed one of the dealership’s Porsches in the driveways of affluent homes, then used each image to create an ad left at the home where it was shot. The headline: “It’s closer than you think.” The result, according to the agency’s case study video below, was a 32 percent response rate to a site where recipients could schedule a test drive. Direct mail is typically about hitting as many people as possible for as low a cost as possible, but this creative idea shows that for luxury brands, a smaller effort can sometimes go a long way.

Advertising Agency: Lowe Roche, Toronto, Canada

 

source : https://thisisnotadvertising.wordpress.com

 

 

Guest Blogger

Gerelateerde Cases:

BMW: voldoende leads?

...
Lees verder

Engelse humor overtuigt rijke Zwitsers om hun Duitse wagen vaarwel te zeggen

...
Lees verder

Before you experience amazing, hear amazing

...
Lees verder
Al onze Cases